A Short Video, a Big Question: Rethinking Education and Brand Responsibility in the Age of AI
Lately, I’ve come across quite a few AI product marketing videos on Instagram. They’re certainly memorable, but not because of the technology they showcase. What stands out most is the uncomfortable message behind them. The storyline usually goes like this: a professor asks students to complete an assignment or answer a question. One student uses AI to respond quickly. The professor questions this approach, calling it lazy. The student replies with a disrespectful attitude, saying they’ve learned more from AI than from the class, then picks up their bag and walks out. The ad might intend to highlight AI’s impressive capabilities, but it ends up sending a troubling message. It suggests that technology can excuse arrogance and a lack of respect. When Marketing Relies Too Heavily on Conflict In a time when AI dominates headlines, companies are searching for ways to stand out. Many use stories that frame innovation and tradition as opposing forces to emphasize just how disruptive t...
